The project involved the whole process of redesigning the new identity for a company specialized in the creation of renewable energy solutions, especially wind-powered energy.
Part of the brief for the brand was that it should be flexible enough to be friendlier for collaborators and at the same time professional so that Endiprev could attract new clients and projects
ENDIPREV
Web Design
Graphic Design
Typography
User Interface
User Experience
Starting Point
The identity is based on the shape of wind turbines, the main focus of Endiprev’s services.
Simplifying
The synthesis of the form allows the existence of several meanings, diverging from the direct association with one particular object.
The Final Shape
Thus, the meaning can go from the most direct representation of the wind to the relations between two complementary universes, Endiprev, and its clients.
FORMS AND COLORS
The straight forms of the symbol represent the rigor and precision of the company’s performance and the round corners of the form and typography communicate a friendly and close language. The color relates to the concept of a sustainable industry and its intensity distinguishes the brand and creates empathy with the client.
ICONOGRAPHY
For each department of Endiprev, we created a different icon that needed to be enough explanatory of each kind of work. The visual language follows the think and rounded lines used on the whole identity. These icons are used on the identification cards that every collaborator of the company needs to have.
WEBSITE
This is a company very dedicated to its employees and clients, and we try to explore these ideas through a visual language that is very friendly and uncompromising (color and iconography). We also create a structure very focused on the employees, with a page dedicated to the lifestyle of the company and the activities they promote like photography contests.
The fact that, at client request, this site was developed in WordPress, it has led us to create a very modular structure, which in the long term can serve various purposes and respond to situations that we can not predict at this time.
ENDIPREV
Web Design
Graphic Design
Typography
User Interface
User Experience
The project involved the whole process of redesigning the new identity for a company specialized in the creation of renewable energy solutions, especially wind-powered energy.
Part of the brief for the brand was that it should be flexible enough to be friendlier for collaborators and at the same time professional so that Endiprev could attract new clients and projects
Part of the brief for the brand was that it should be flexible enough to be friendlier for collaborators and at the same time professional so that Endiprev could attract new clients and projects
Starting Point
The identity is based on the shape of wind turbines, the main focus of Endiprev’s services.
Simplifying
The synthesis of the form allows the existence of several meanings, diverging from the direct association with one particular object.
The Final Shape
Thus, the meaning can go from the most direct representation of the wind to the relations between two complementary universes, Endiprev, and its clients.
FORMS AND COLORS
The straight forms of the symbol represent the rigor and precision of the company’s performance and the round corners of the form and typography communicate a friendly and close language. The color relates to the concept of a sustainable industry and its intensity distinguishes the brand and creates empathy with the client.
ICONOGRAPHY
For each department of Endiprev, we created a different icon that needed to be enough explanatory of each kind of work. The visual language follows the think and rounded lines used on the whole identity. These icons are used on the identification cards that every collaborator of the company needs to have.
WEBSITE
This is a company very dedicated to its employees and clients, and we try to explore these ideas through a visual language that is very friendly and uncompromising (color and iconography). We also create a structure very focused on the employees, with a page dedicated to the lifestyle of the company and the activities they promote like photography contests.
The fact that, at client request, this site was developed in WordPress, it has led us to create a very modular structure, which in the long term can serve various purposes and respond to situations that we can not predict at this time.